AI Insights · Timothy · January 2021
Top 5 Merge Games' Performance in UK's iOS Market, Q4 2020
An analysis of the top five merge games on the iOS platform in the United Kingdom during Q4 2020 reveals significant trends in downloads, revenue, and weekly active users, as reported by Sensor Tower.
In the fourth quarter of 2020, the UK's iOS platform saw varying performance among the top five merge games. Insights provided by Sensor Tower allow us to delve into the data for these popular applications.
Merge Dragons!, published by Gram Games, remained a strong performer with its revenue peaking at $88K in the last week of December. Downloads showed an upward trend, rising from 1.7K in early December to 2.4K by the end of the month. Weekly active users fluctuated, noting a high of approximately 88K in the second week of November.
Big Fish Games, Inc's EverMerge: Merge & match game also experienced a notable peak, with revenue hitting $77K in the final week of December. Downloads saw a high of 8.3K in the third week of October, while weekly active users gradually increased from 31K to 38K by the end of the quarter.
The second title from Gram Games, Merge Magic!, had a revenue high of $24K in the first week of November. The game's downloads reached 1.7K in the same week, with weekly active users seeing a significant jump to 43K.
Futureplay's Merge Gardens showed modest revenue figures, peaking at $7.9K at the end of December. The game's downloads remained steady, with a slight increase to around 3.1K by the end of the quarter. Weekly active users saw a steady rise, ending at approximately 4.9K.
Lastly, Mergical - Match Island Game by REIN TECHNOLOGY LIMITED had its revenue reach $6K in the final week of December. The game's download trend was variable, with a peak at 1.5K in the third week of October. Weekly active users saw a dip in the third week of December but recovered to 4.6K by the year's end.
For more detailed insights and analysis on app performance, readers can explore the comprehensive data available at Sensor Tower.